Roofing  Promote Your Business
Cost Report

The Fallacy of the Yellow Pages

It has been said “a company isn’t serious unless they are in the yellow pages. Take a look at the book in your local area and find a reputable company.”
Companies in the Yellow Pages are Always Vetted and Reputable: FALSE

Chances are, if you live in Austin, Oklahoma, or Tampa you will find, literally, hundreds of different contractors just in the roofing section. In the information age, it seems that vetting is not a high-priority for the yellow pages. Any company with a few hundred bucks can get an advertisement in the yellow pages. Most, simply target areas that are frequently hit with hail, hurricanes, or other roof-damaging natural disasters. This doesn’t ensure the company is local or reputable, only that they paid for an advertisement in the pages.

Word-of-mouth and Social Networking:

Many companies choose traditional marketing methods to get their name out. There is nothing wrong with this, it is a great way to establish their brand in the market place. However, simply relying on what a company says about itself will always leave you wanting. Even the company that took out the super-expensive two-page ad in the phone book isn’t immune from a little scrutiny. With more and more people becoming actively involved on the internet, and researching before they buy, unscrupulous activity by contractors has been coming under the gun in online forums and social communities. If a company is proud of their services, their work, and their name they will not be afraid to allow customers to voice their level of satisfaction on the internet. A good website, with blogging capabilities, a facebook or other forum-equipped webpages have become a must for companies who want to rise above the fray, and those who are already there have set the bar higher for the rest of the industry. Also, before you choose a company to help you restore you roof, or any part of your home, check with others who have had work done. Many companies will place a sign in the yard of their customers, knock on the door and ask them if they are satisfied with the service and the work performed or to be performed on their house.

So what it comes down to is recognizing the indicators of a great company. Although the yellow pages may be a good place to advertise for various businesses, it is far from and end-all indicator of a company’s standing in the community.

Be the first to find this article helpful.

About the Author

Trey Stinnett, Centre Tree Contracting
5030 N May Suite 183
Oklahoma City, OK 73112

If you would like to re-print this article, please contact the author.
Free Quotes from Local Asphalt Roofing Companies near you.
Asphalt Roofing Quotes

Related Topics

Contact a Roofing Contractor Before You Make an Insurance Claim for Hail Damage
Having a Roofing Contractor see if the damage warrants filing an Insurance Claim is the...

Mckinney Contractors / Denton Roofing Contractors / Insurance Claim / Hail Damage
If you're needing to file an insurance claim make sure you give your friends at Mckinney...

Asphalt Shingle Roof Installation Costs
Learn about asphalt roof installation costs and what to consider when hiring a...

How to Tell if Your Roof Needs Replacing
There are four signs of a failing roof. Not all of them mean you need a new roof. ...

How to Get Roof Cost Estimates
Tips for hiring a roofer and receiving free roof cost estimates from several different...

Free Quotes from Local Asphalt Roofing Companies near you.

Other Related Topics

DIY Roof Repairs – Not Worth It
Learn why do-it-yourselfers may want to stay away from roofing projects. There are many...

Metal Roof Installation Cost
How much does metal roof installation cost? Find out more about the cost factors that...

Choosing the Right Roofing Company
Choosing a roofing company doesn't need to be a gamble. Learn some helpful tips for...

Slate Roof Cost
Learn more about the cost of installing a slate roof. The average cost of slate roof...

Slate Roof Installation 101
Learn more about the costs associated with installing a slate roof.

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Free Cost Estimates   |   Roofing Contractors Directory   |   Roofing Cost Report   |   Free Business Listing

All users of are subject to our terms of use.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   Partner Network   |   Your Privacy Choices   |   About Us   |   Contact Us   |   Member Login

©2003-2024 - VentureStreet, LLC

Join Our Business Network